Nothing will make you purchase a pre-order pass to be first in line to buy its Phone 1

Nothing CEO Carl Pei knows how to drum up excitement for a brand-new phone that no one has ever heard of before, and it makes sense. After all, he is the mastermind behind OnePlus and its early marketing strategy, complete with its invite-based OnePlus 1 sales strategy. Pei has already confirmed that he wants to return to this exclusive invite-only purchase option with the Nothing Phone 1, and now, the company has released a new key detail of its strategy. You’ll actually have to purchase a pass that allows you to buy the Phone 1.

from Android Police - Feed https://ift.tt/ilQV75D